Contour poster



Aug. 11

M. M. HOCH CONTOUR POSTER Filed Oct. 21, 1924 2 Sheets-Sheet 1 INVENTOR ATTORNEY;

Aug. 11, 1925.

M. HOCH cbNTouR POSTER Filed 001.. 21, 1924 2 Sheets-Sheet 2 W marginal defining strips of adhesive To produce stereoscopic effects an there- Patented Aug. 11, 1925.

UNITED STATES MARTHE M. EDGE, OF NEW YORK, N. Y.

GON'IOUR POSTER.

Application filed October 21, 1924. Serial No. 744,999.

To all whom it may concern:

Be it known that I, MARTHE M. Hooir, a citizen of the United States, residing at New York, in the county of New York and State of New York, have invented a new and useful Improvement in Contour Posters, of which the following is a specification.

This invention relates to display advertis ing and has for its principal objects the effective and novel display of clothing, draperies, upholstery and like materials by means of a contour poster in such a manner as to simulate the appearance of the same ma terials as they would appear when actually worn by a person or when used for the purpose that they are intended to simulate.

Heretofore, as I am well aware, it has been proposed to display materials by means of what is termed a patch poster wherein a built-up figure was first formed by means of patches of material usually sewed to a flexible ground and then the figure was clothed in a dress or other garment which was fitted to the figure. Such display poster was relatively expensive and laborious to make and yet possessed no advantageswhile possessing many disadvantages for advertisingover my improved contour posters made in accordance with my invention.

A preferred embodiment of my invention is set forth in detail in the following detailed description and drawings forming a part of this specification in which- Figure 1 is an elevation showing my novel contour poster as utilized for the display of clothing and upholstery.

Fig. 2 is a section on the line 2-2 of Fig. 1; and

Fig. 3 is a further section on the line 3-3 of the same figure.

Referring to the drawings and the construction shown therein, the reference numeral 1 designates a frame formed of wood or other suitable material and 2 is a stilf or rigid ground member formed of heavy cardboard or the like which is suitably mounted in said frame. A supplemental frame 3 of molding strips serves to outline a dummy mirror formed of silvered paper covered with fine gauze or actual mirror glass if desired.

The contour of the female figure and settee is formed from the different goods it is desired to display cut to a size to fit within aper 4:.

by render the simulation of the objects more realistic, suitable padding 5 of cotton, hair, felt or the like is inserted beneath the materials throughout certain areas, for example, the area a to define the back of the head, the areas 6 and 0 to define the upper and lower arms, respectively, the area d to define the thigh and elsewhere that it may be desired toproduce such stereoscopic effects.

Intermediate the marginal or outlining strips l, I paste or otherwise secure supplemental strips of adhesive paper 4:, which serve to define or accentuate the seams or trimming of theclothing or upholstery as well as to imitate folds in the goods as they would occur naturally in the clothing or upholstery as actually draped on a person or object which it is intended to simulate.

The best effects, of course, are produced by utilizing for each of the articles of clothing, portions of the actual material from which these articles that it is desired to advertise are made, for example, in the poster shown, the material of the hat, other than the adhesive paper strips 4 and 5 pasted thereon, is the same as that used in the hat it is desired to advertise, the fur piece is a miniature portion of the fur corresponding to the kind it is desired to advertise, whereas the coat, gloves, stockings and shoes are each made of the actual material from which.v these respective articles that it is desired to advertise are made.

In order to retain the padding in position prior to applying the covering material, the same may be either temporarily pasted or tacked to the ground work 2. The covering, which is cut to the desired shape is then applied and the same is secured by means of strips of adhesive paper.

In my improved contour poster, I preferably display or depict the faces and arms of any individual by painting the same directly upon the background and outlining the same with strips of material preferably with strips of adhesive paper.

I claim:

1.. In a contour poster, the combination comprising a piece of textile material formed of the same goods which it is desired to advertise and cut to a size to fit within predetermined areas and a plurality of strips of fibrous material arranged to outline and define the contour of the figure it is desired to display.

2. In a contour poster the combination comprising a piece of textile material formed of the same goods which it is desired to advertise and cut to a size to fit within predetermined areas and a plurality of strips of paper arranged to outline and define the contour of the figure it is desired to display.

3. In a contour poster, 21 support, a fabric of predetermined shape and size secured thereto, padding means arranged beneath certain areas of said fabric and outlining 10 strips of adhesive paper secured exteriorly to said fabric and arranged to simulate the trimming, the seams and the folds in a figure it is desired to depict.

Signed at New York, in the county and L) State of New 1 ork this 20th day of October 1924.

MALTHE M. HOCH. 

